Basically Healthy and the Candy-ification of Wellness
For a long time, wellness products have looked a certain way with sterile packaging and muted colours and nomenclature that relies heavily on science. Basically Healthy enters that space with a very different proposition. It’s fusing wellness with the candy and making it looking like a treat.
Builder
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Differ Draft
Distribution Channels
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D2C Website
Category
Health & Wellness
Funding
Early Stage
Candy has historically been the epitome of indulgence and something we should limit not incorporate into our daily lives. Collipop is using plant-based collagen alternatives and sugar substitutes, the brand positions itself as a healthier version of something traditionally considered unhealthy. It aligns with a broader consumer shift, one where people are no longer willing to completely give up indulgence, but are increasingly looking for better versions of it.
