The journey began with extensive market research, analyzing confectionery and cookie brands across India and globally, mapping them on a premium-to-mass scale, and studying peripheral CPG brands to deepen our understanding of the landscape.
This led to the conceptualization of a space-tech-inspired narrative, drawing from historic space travel, lost space artifacts, and celestial maps, translating these elements into cookies that resemble relics of exploration. After multiple rounds of refinement, we arrived at a distinct brand identity that fuses storytelling with premium craftsmanship.