How Gen Z Founders and Studio Modak Created India's Boldest Beverage Brand
Agency
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Studio Modak
Distribution Channels
/
D2C Website
Category
Food & Beverages
Funding
Early Stage
Agency
/
Studio Modak
Distribution Channels
/
D2C Website
Category
Food & Beverages
Funding
Early Stage
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A Reborn Goods Design Case Study
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A Reborn Goods Design Case Study
India had zero options for prebiotic sodas. Nothing combining gut health with bold taste. No rebellion against the sugar-laden status quo. Just Coca-Cola, Pepsi, and their various clones offering the same chemical cocktail in different colored cans. The calorie count along makes you reconsider your life choices.
India had zero options for prebiotic sodas. Nothing combining gut health with bold taste. No rebellion against the sugar-laden status quo. Just Coca-Cola, Pepsi, and their various clones offering the same chemical cocktail in different colored cans. The calorie count along makes you reconsider your life choices.
India had zero options for prebiotic sodas. Nothing combining gut health with bold taste. No rebellion against the sugar-laden status quo. Just Coca-Cola, Pepsi, and their various clones offering the same chemical cocktail in different colored cans. The calorie count along makes you reconsider your life choices.
Prebiotic sodas have exploded globally with Olipop, Poppi and culture pop leading the wave and we’ve finally caught on. The design language is a ‘misfit’ on your regular soda shelves because these GenZ founders know what they want. It’s break from the your regular ‘clean aesthetic’. The cans are BUSY. Product info, nutrition facts, brand messaging, character illustration, flavor callouts, it's all there, competing for attention. But this might be intentional. Gen Z grew up with overstimulated environments, social media feeds, meme accounts, layered content. They don't need quiet minimalism. They can parse visual complexity.
Prebiotic sodas have exploded globally with Olipop, Poppi and culture pop leading the wave and we’ve finally caught on. The design language is a ‘misfit’ on your regular soda shelves because these GenZ founders know what they want. It’s break from the your regular ‘clean aesthetic’. The cans are BUSY. Product info, nutrition facts, brand messaging, character illustration, flavor callouts, it's all there, competing for attention. But this might be intentional. Gen Z grew up with overstimulated environments, social media feeds, meme accounts, layered content. They don't need quiet minimalism. They can parse visual complexity.
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The Cultural Shift: Making Functional Cool
There's something quietly radical about what Misfits is doing. They built something that Gen Z actually wants: functional benefits without the wellness lecture, great taste without the sugar bomb, bold aesthetics without trying too hard!
The can design matches the brand philosophy: This isn't for everyone. If you get it, you get it. If you don't, you're not the target.
